Brief

Tall Architects specialise in corporate, workplace and retail design. The firm prides itself on its agile and responsive approach to creating adaptable, dynamic spaces in which people can move, work, interact, engage and connect.

The task: to redesign the firm’s identity to better reflect its core clientele; and to create a design system across print and digital. 

The constraints: re-imagine the firm’s long-held original logo designed by its founder; and honour his deep love of Helvetica.

Solution

Like Tall Architect’s creations, we wanted the identity to be active rather than static - a moving body with a heart and soul. Our identity has the ability to flex, stretch, contract and flow, responsive to the space it inhabits.

Using the new release of Monotypes Helvetica Now, we retained the essence of the previous identity while building a stronger and more versatile design system, paired with a fresh and unexpected colour palette. The end result is simple, unexpected and unique - a playful use of frame and composition, paired with a suite of warm, seasonal backdrops.

Our design solution was also a finalist in the Australian Graphic Design Association (AGDA) Design Awards 2020.

tallarchitects.com

Established by Gerard Conlan in 1971, Conlan Cummings Lawyers advise and represent in all areas of the law. Operating in the early days as Law 554 (featuring branding by Atticus), the firm recently took on its new business name when Elizabeth Cummings stepped up to join her father Gerard as Partner.

Atticus Design collaborated with the clever minds at By All Means to create a new logo and branding for the firm. The new logo represents the father/daughter professional alliance with the interlocking of the letters ‘C’ from Conlan and Cummings; one letter printed and the other as a silhouette, both complimenting the other.

The new branding needed to sit comfortably with the existing interior design and architecture of the building, while also reflecting the firm's well-established reputation of professionalism, integrity and style.

The business card features a clear foil pressed onto the green of the logo, printed on a beautiful stock by Ball and Doggett, Strathmore Soft White. The project also included signage design on the street and in the reception area, a new website, and design of internal document templates.

conlancummings.com.au

The Australian Education for Sustainability Alliance (AESA) is comprised of organisations from the education, union, youth and environment sectors that want a higher prioritisation of sustainability in the education system.

Atticus Design was engaged to create a suite of design solutions for the Getting Started with Sustainability in Schools project - including identity, website design, illustration icons, and website development - aimed to engage educators on the topic of sustainability, and to encourage them to include it in their daily teaching. A responsive website was created for teachers to access and navigate content whether researching information out of class, or on the fly in the classroom.

Atticus worked with the clever chaps at Long Division Digital to develop the website for this project.

www.sustainabilityinschools.edu.au

Mira’s Table is an authentic Moroccan gourmet food company that works directly with women’s cooperatives in Morocco that maintain the south western region’s Unesco-protected Argania forests. Mira's Table products use eco-certified Argan oil and include Culinary Oil, Amlou, and Chocolate Amlou. Yum! A decadent replacement to peanut butter on toast.

Atticus's design of the brand identity, packaging, and promotional material reflects the lush, exotic flavours of the product range created for the Australasian market, using contemporary patterns and colour.

Limbs 4 Kids provides support for children and young people with limb differences and their families. Limbs 4 Kids is a sub-brand of Limbs 4 Life, who provide support for amputees, their families, caregivers and health care providers. 

Our role was to create a logo and brand for Limbs 4 Kids using the same recognisable motif as that of its parent company: the number ‘4’ being made up of crossed prosthetic limbs. The new design featured the addition of a ‘thumbs up’ in the hand of the arm, embodying the spirit and energy expressed by the children and young people supported by Limbs 4 Kids.

Bright, energetic colours combined with modern, organic shapes have been applied across stationery, print, and digital platforms, capturing Limbs 4 Kids' positive and life-changing work.

limbs4kids.org.au

ATEP (Apprenticeship and Traineeship Employment Partners) recruit, employ and induct apprentices and trainees in a range of trades across Victoria.

Atticus Design was engaged to conduct an extensive brand review, and then embark on renaming and rebranding the organisation. The new name, and strong and confident design, aimed to re-position ATEP as a leader in the industry. This new design was also applied to print, signage, and digital platforms.

The simple mark in the logo represents the support, development, and growth between an apprentice or trainee and their mentor.

Have you ever seen a musical performance by a deaf and blind pianist? Or a dance production by deaf performers, with no soundtrack?

The Art of Difference Disability and Deaf Arts Festival, staged in 2009 at Gasworks Arts Park, was like no other festival we have ever experienced. Running for two weeks, this international arts festival showcased some of the best and most innovative visual, performing, literary and new media artists.

Anything Atticus created needed to be accessible to visually impaired and deaf audiences. We designed an arresting icon for the festival with face-like features combining the letter ‘D’ overlapped by the braille character ‘D’. D for disability and D for difference.

The design of the material for the festival was carefully considered to be accessible on all levels, and was applied to program design, advertising, badges and t-shirts.

We hope that the Art of Difference Festival comes back to Melbourne sometime soon.

The Victorian Legal Admissions Board (VLAB) assesses applicants for admission into the Victorian legal system, and grants their approval or disapproval based on their qualifications.

We were honoured with the task of designing a new brand for VLAB. Our inspiration for this project came from the formidable architecture of the courts district of Melbourne (for example, the columns outside the law courts) while also alluding to the pathways undertaken by legal applicants.

The new design created a strong and contemporary image for VLAB, and saw the custom letter forms emblazoned across the windows of their reception area.

lawadmissions.vic.gov.au