Tall Architects Identity Design

Brief

Tall Architects specialise in corporate, workplace and retail design. The firm prides itself on its agile and responsive approach to creating adaptable, dynamic spaces in which people can move, work, interact, engage and connect.

The task: to redesign the firm’s identity to better reflect its core clientele; and to create a design system across print and digital. 

The constraints: re-imagine the firm’s long-held original logo designed by its founder; and honour his deep love of Helvetica.

Solution

Like Tall Architect’s creations, we wanted the identity to be active rather than static - a moving body with a heart and soul. Our identity has the ability to flex, stretch, contract and flow, responsive to the space it inhabits.

Using the new release of Monotypes Helvetica Now, we retained the essence of the previous identity while building a stronger and more versatile design system, paired with a fresh and unexpected colour palette. The end result is simple, unexpected and unique - a playful use of frame and composition, paired with a suite of warm, seasonal backdrops.