ATEP (Apprenticeship and Traineeship Employment Partners) recruit, employ and induct apprentices and trainees in a range of trades across Victoria.

Atticus Design was engaged to conduct an extensive brand review, and then embark on renaming and rebranding the organisation. The new name, and strong and confident design, aimed to re-position ATEP as a leader in the industry. This new design was also applied to print, signage, and digital platforms.

The simple mark in the logo represents the support, development, and growth between an apprentice or trainee and their mentor.